With electronic spell checkers and grammar checkers, proofreading has never been more important–because those electronic helpers make the most horrendous mistakes.
For example, on one marketing piece a technology company boasted about their significant roll in the industry. They didn’t mean “roll”–they meant “role.” Another company described “high preforming associates” when they meant “performing.” Electronic spell checkers okayed all the mistakes; grammar checkers are even worse because they often recommend changes that are absolutely wrong.
So manual proofreading is necessary. But the skill may not be one your staff is familiar with. Here are a few pointers:
- Never read backwards word by word. You might possibly find errors, but without the context you won’t know that “preforming” should be “performing,” so you’ve reduced yourself to the skills of an electronic spell checker.
- Start a short Style Guide to ensure consistency. For example, are you using $5M or $5 million or five million dollars? Are you hyphenating multi-million or not? Are you using US or U.S. or USA?
- Proofread the highlighted, bolded, italic, extra large text first and separately. For some reason, formatting makes errors harder to see.
- Check illustrations against their captions and against the text where they are mentioned. The description and caption often vary from the illustration itself.
- Look for formatting inconsistencies such as random changes in font size and font; inconsistent use of bolding and italics; extra or missing spacing between words and sentences; missing periods; and inconsistent use of commas.
- When you come across a spelling error in the course of proofreading, do a global search and replace for that same error in other places. That way you guarantee finding all the similar mistakes.
- Remember: no matter how technical content is, if a sentence does not make grammatical sense, it is wrong. Even Einstein wrote in grammatically correct sentences.
- Always check proper names, especially of people, companies and organizations.
- Make sure acronyms are defined at their first use and that the acronym matches the words. It’s easy for the National Association of Amphibious Animals to be abbreviated NAA instead of NAAA (or NAOAA, if that’s their preference).
- If the text promises a list of five, make sure five items appear in the list. Counting is part of proofreading.
- If there is a table of contents, check it against the actual contents. Also check the list of figures or tables against the actual figures or tables in the text. Even automatically generated tables sometimes fail to automatically generate or include text that is mistakenly marked as a title or heading.
That list is just a starting place for effective proofreading but it indicates the scope of what electronic spell checkers and grammar checkers don’t do.
If you have a large document, website or series of documents that should be proofread, please contact TWP Marketing and Technical Communications to see if I can help. I specialize in writing and editing but I do proofread if the project is large enough.