How Do You Define “Value-Added”?

As a professional copywriter, I know how I define “value-added” for my customers. They would expect any copywriter to fix problems with consistency, accuracy, spelling and grammar. But for me, “value-added” means proposing solutions, sharing information and setting guidelines that go beyond what the customer asked for:

  • A one- or two-page style guide. That gives us all have the same guidelines to follow–copyeditor, writers and reviewers.
  • An explanation for changes that the writer might question (such as changing compliment to complement or changing a single verb to a plural). That explanation prevents us from re-editing each other.
  • Alternative wording when clarity is an issue. As a result, the writer actually sees where readers might go astray and can either choose one of the alternatives or propose another.
  • A new opening paragraph if the main points are buried deep in the content. I explain the issue and place the new opening in a separate file for the writer to either accept or reject.
  • Constant communication. My customers know immediately if a small change can save them money or if an issue needs their attention (for example, a problem with screen shots or missing information). I don’t hide bad news or good news.

At TWP Marketing & Technical Communications, customers always receive more than they asked for, whether the job involves copywriting or copyediting. What can we do that would add value to your project?

The Endless Project: Why Content Never Gets Written

Over and over I’ve heard complaints from website and print designers that they cannot finish a customer’s project because they are waiting on content. Content is very often the stumbling point for a customer for several reasons. See if you recognize your situation in this list:

  • The content is being written by committee–and the committee can’t agree. There are thousands of ways to write good copy; thousands of ways to write this very sentence; and committees will argue until doomsday over a single comma.
  • Everyone expects the content to magically appear. They mistakenly believe that the designer will supply the content or that simply sitting at a computer will turn a business owner into a professional copywriter.
  • Other activities take priority. The content is sitting on a desk and someone will get to it sooner or later.

Your marketing collateral can’t start working for you until it is out in the marketplace. If your website, brochure, newsletter, blog or success story is bogged down by copywriting issues, contact TWP Marketing and Technical Communications. We’ll write marketing content for you that makes you proud!