As a freelance marketing and technical writer, I find that people are sometimes confused and daunted by the who, how, and when of hiring a freelancer. Here is a little information to help with the decision to hire a professional freelance writer.
The Who: How to Recognize a Professional Freelance Writer
A professional freelance writer is not anyone with a liberal arts degree. In fact, many marketing writers and technical writers have degrees in exactly those subjects. A professional freelance writer is also not a laid-off marketing or technical writer who is between jobs. You want someone who will be around for your entire project and for your next project a year from now–not someone who will abandon you for the first full-time employment offer.
So a professional freelance writer:
- Has a degree in marketing or technical writing and/or years of experience
- Can provide you with a portfolio of completed freelance projects
- Is committed to being a freelancer.
The How: How to Work with a Professional Freelance Writer
Successful freelance writers have multiple clients and aim to give all of them stellar work on time and on budget–including you.
You deserve a professional freelance writer who is honest about working with:
- Your deadlines
- Your budget
- Your review process
- Your feedback.
But you need to be honest about your deadline, budget, review process, and desires before the project begins. The better you know what you want, the better and faster the writer can provide it.
Every professional freelance writer deserves to receive:
- Reasonable expectations from you–a writer’s magic wand and mind reading abilities are extremely limited
- Clear communication from you–which may mean limiting the number of reviewers, since review by committee always leads to chaos
- On-time payment of every invoice.
The When: Benefits of a Professional Freelance Writer
The four main reasons business owners consider a freelance writer are (a) lack of time, (b) lack or confusion of ideas, (c) limited resources (they don’t have the budget or work to justify a full-time hire), and (d) some level of sheer panic over the task.
That’s the time to use a professional freelance writer.
A professional freelance writer relieves you of a task that is not in your primary skill set; helps spark and focus your ideas; is available exactly when needed and for no longer; and takes responsibility for a writing project that has become onerous rather than fun and exciting.
I hope that clears up the who, what, and when of freelance marketing and technical writing. If you need an experienced and dedicated professional freelance writer, please contact TWP Marketing & Technical Communications. I work with businesses and projects of every size from sole proprietors to corporations and from single blog posts to entire websites. Contact me today at write [at] twriteplus.com.