Finding Your Story

On October 8 at 11:30 a.m., I’ll be speaking at Hannah Grimes in Keene, NH on “Finding Your Story/Telling Your Story.” Stories help customers identify with your business, whether it is manufacturing equipment or selling handcrafted pottery. When you tell your company’s story in blog posts, photos, videos, press releases, brochures, website content or hang tags, you want to:

  • Engage the senses–sight, hearing, smell, taste and touch.
  • Provide a human connection–this is who we are as a company; we enjoy talking, friend to friend, to you, the customer.
  • Entertain–read what our other customers say; and hear how we achieved success for them.
  • Educate–learn how we do what we do, what differentiates us, what you should look for in similar products.

You may not be able to achieve all four goals in one story, especially if your space is limited, but your different blog posts, website pages or marketing items should hit on each of these, keeping to a uniform look, sound and feel.

To discover more about finding and telling your company’s story, please sign up for the workshop and join me at lunchtime on October 8 at Hannah Grimes in Keene, NH.