You are thinking of hiring a professional writer to handle your marketing collateral or technical documentation? Congratulations! Here are four tips on working with a professional writer:
1. Writers need to start somewhere to develop content, whether by interviewing you for information or by reading all the previous material written about the project or by researching your competitors. Nothing great is ever written from complete ignorance. The writer needs access to information or to those who have information.
2. Research takes time; writing takes time. If you hire a freelancer, you are hiring someone with multiple clients who compete for time. Deadlines should account for research, writing, proofreading, revision, and production. Writers aren’t born with a magic wand and the ability to bend time. When you set a deadline, keep reality in mind.
3. The right words may not be the exact words you would use. Listen to the professional writer. What seems perfectly clear to you, with your inside and specialized knowledge, may confuse a potential customer. Your priorities (“let’s list every product we ever manufactured”) may conflict with your audience’s priorities (“send help!”). Your writer’s goal is to make sure your message is being delivered clearly, concisely and passionately to your audience.
4. Every liberal arts major is not a writer. I once worked in a technical company that assigned me an assistant who majored in drama–it’s all liberal arts, they said. The assistant hated writing. In fact, some English majors hate writing. A portfolio will tell you more than a degree in a specific subject. Make sure the writer’s style and experience fit your writing needs. If you are using a freelance writer, make sure the writer is dedicated to freelancing and not simply waiting until a full-time job comes along. You want someone who will finish your current project and be up to speed for future projects.
If you keep in mind that professional writers need information, time, respect, and a passion for writing, you will develop an excellent relationship with the professional writer you hire.