Are you thinking about hiring a freelance writer? Most often, business owners consider that alternative when their own staff is already overwhelmed; no one on staff is an adequate writer or can agree on content; the business owner has too few writing projects to hire someone full-time; or customers are clearly seeking improved marketing materials, including a new or updated website.
If you are hiring a freelance writer for the first time, here is what you need to know:
1. Find a writer who grew up speaking and writing the primary language of your customers. If the primary language is English, you can certainly find writers from other countries who will write more cheaply than a native speaker–they will also make more cultural, idiomatic, and grammatical mistakes. Look for a freelance writer who considers freelancing a career, not a stepping stone to a full-time job, because you want that writer to be around for your next project. Ask for referrals from those who have already worked with the writer
2. Ask the writer for examples. You need a business-savvy writer with a style that fits your expectations. A portfolio will tell you more than a degree.
3. Understand that writing is a partnership between you and the writer. Writers need to start somewhere to develop content, whether by interviewing you or your customers for information; or by reading all the previous material written about a particular project or product; or by researching your competitors. Even writers who are steeped in your industry–remembering that a writer is a writer first–need access to information or to those who have information about your specific company, products, and services.
4. Keep reality in mind when setting deadlines; writing, editing, research, interviewing–it all takes time. And freelance writers usually have multiple clients who compete for that time. Your freelancer will help you determine a schedule and should keep you up to date every step of the way–if the freelancer fails to meet deadline, and seems to ignore the difficulty that creates for you, find a new freelancer.
5. Know that the customer comes first. What seems perfectly clear to you, with your inside and specialized knowledge, may confuse a potential customer. Your priorities (“let’s list every product we ever manufactured”) may conflict with the customer’s priorities (“tell me you can solve my problem”). A freelance writer’s main goal is to make sure your message is delivered clearly, concisely and passionately to your customers. So while the writer’s words may not be your words, they will be the customer’s.
You freelance writer should be committed to the work of writing, meeting deadlines, communicating clearly and professionally with you and your customers, and delivering content that you and your customers want to read.
From our base in Peterborough, NH, TWP Marketing & Technical Communications writes marketing copy that engages your customers and delivers your message with accuracy, clarity, and passion.