What Is TWP Marketing & Technical Communications?

Confession here: Sometimes when I write this blog, I inadvertently omit the most important words people will search for. I must nudge myself to include “marketing writing” and “technical writing” in my blog posts; to mention that TWP Marketing & Technical Communications is the name of the company and that it is based in Peterborough, NH; and to mention my successes with website, newsletter, blog, brochure, user manual, proposal and report projects.

Part of the reason is that the information is obvious to me; I forget that anyone searching on line doesn’t know what I am a business writer. Part of the reason is that I become so enthusiastic about sharing information that I forget my own marketing drive behind the sharing. And part of the reason is simple oversight–coulda, shoulda, woulda.

I really ought to know better because that sort of mistake is one I regularly fix for my clients. So now it is time to fix it for me: TWP Marketing & Technical Communications, founded as a sole-proprietorship in 1999, provides copywriting and copyediting for small local businesses in New Hampshire and major corporations throughout the U.S. What makes TWP unique is the combination of technical writing and marketing writing expertise. Because I concentrate on writing, many marketing agencies, website developers and graphic designers rely on TWP to fill that technical/marketing writing gap in their services, whether for an entire website or one article. They know I’ve been around to handle their writing needs for 14 years, and I’ll be around for years to come.

With 25 years of experience and publication credits in a variety of industrial and business magazines and journals, I can truthfully say that at TWP our words means business.

And that’s what TWP is all about. Contact me today if you need a professional writer. I’m ready to help you.


How Do You Define “Value-Added”?

As a professional copywriter, I know how I define “value-added” for my customers. They would expect any copywriter to fix problems with consistency, accuracy, spelling and grammar. But for me, “value-added” means proposing solutions, sharing information and setting guidelines that go beyond what the customer asked for:

  • A one- or two-page style guide. That gives us all have the same guidelines to follow–copyeditor, writers and reviewers.
  • An explanation for changes that the writer might question (such as changing compliment to complement or changing a single verb to a plural). That explanation prevents us from re-editing each other.
  • Alternative wording when clarity is an issue. As a result, the writer actually sees where readers might go astray and can either choose one of the alternatives or propose another.
  • A new opening paragraph if the main points are buried deep in the content. I explain the issue and place the new opening in a separate file for the writer to either accept or reject.
  • Constant communication. My customers know immediately if a small change can save them money or if an issue needs their attention (for example, a problem with screen shots or missing information). I don’t hide bad news or good news.

At TWP Marketing & Technical Communications, customers always receive more than they asked for, whether the job involves copywriting or copyediting. What can we do that would add value to your project?