25 Blog Post Ideas

According to WordPress, their users produce 70 million new posts every month and those posts generate over 75 million comments. Why do the posts keep coming?

People search the internet for information and entertainment. When they have a problem to solve–whether they want a new pair of earrings, a software upgrade, or a cure for a common cold–they turn to the internet. When they are curious about how to paint a room or build a rocket, they search the internet. And the advisors they find and remember are the ones who have taken the time to post information and ideas.

Two factors inhibit business owners from taking advantage of this vast market that is actively searching for them: lack of time and lack of ideas. TWP Marketing & Technical Communications can help with both, as we not only write but research and suggest potential blog posts. If you are looking for DIY ideas, here are 25 questions to get you started. Each one deserves at least one blog post:

  1. Why are you in business?
  2. What are industry standards for someone in your business/field?
  3. What do your degrees, certifications, and years of experience mean?
  4. What kind of problems do you solve?
  5. What are the potential solutions/course of action for one problems?
  6. How can customers tell if they have that problem?
  7. What are the potential solutions/course of action for another problem?
  8. How can customers tell if they have that problem?
  9. What process do you use to determine the exact problem?
  10. What types of equipment do you use to solve the problem?
  11. What types of methods do you use?
  12. Why did you choose that process/equipment/method and not another?
  13. How can customers prevent their problem in the future?
  14. How likely is the problem to recur and what should customers do if it does? What will you do?
  15. What did a recent customer say about you and why?
  16. What project have you completed most recently?
  17. What is your favorite project?
  18. What should customers consider when choosing who to work with in your industry/profession?
  19. Are there any scams customers should be warry of?
  20. What questions should customers ask when they call you?
  21. What information do you need?
  22. What should customers do or avoid doing before calling you?
  23. Can customers DIY and, if they can, what do they need?
  24. Who works with you and what is their background?
  25. What are your and your team’s guiding principles for customer service?

TWP Marketing & Technical Communications understands that blog posts, case studies, and insight papers offer value for both your business and the customers you are attracting. Our content makes everyone look good–you for providing the solutions and services you offer and your customers for knowing what to ask and who to work with.

From our base in Peterborough, NH, TWP Marketing & Technical Communications writes marketing copy that engages your customers and delivers your message with accuracy, clarity, and passion.

7 Years of Blogging: Lessons Learned

I have been writing blog posts for various customers for over 7 years–weekly or bimonthly–and I’ve learned several important lessons about regular blogging.

Three Important Facts about Blogging

First, regular blog posts gather dedicated readers over time. They prompt comments, requests for contributions from industry organizations, and discussions on LinkedIn.

Second, blogging and the reactions to it often clarify customer expectations and what a company should be doing. It may lead to a shift in the company’s entire marketing plan or become the basis for an insight or white paper that confirms the company’s expertise.

Third, writing a great blog post is a matter of following a few basic rules:

  1. Focus on one idea at a time–there’s always an opportunity to write another post.
  2. Aim to educate, not sell.
  3. Keep the post short; but concentrate first on quality content, then size.
  4. Write with a recognizable and consistent voice.
  5. Deliver details (e.g., 10 steps to…), not vague generalities.
  6. Make sure blog posts appear regularly, whether once a week or twice a month.
  7. Recognize your blog is one tool in a marketing toolbox–not the entire box.
  8. Obey the rules of all great marketing content: concise, clear, concrete, and passionate.
  9. Take time to find an interesting title.
  10. End with a next step for readers.

How to Rescue a Faltering Blog

Are you hesitating to write a blog, are you running out of ideas, or has your blog languished, untouched, for over a month? Consider asking a professional freelance writer to take over.

One of the advantages of having a professional writer handle your blog posts–besides the savings in time and energy–is that you may be too close to your business to understand what customers find interesting and informative. What seems to you to be a boring detail or information that “everyone” knows may actually be fascinating to customers.

A professional freelance writer adapts to your comfort level: submitting ideas for approval, researching content, interviewing customers and employees, tracking the competition–whatever you need. You can review individual ideas before a post is ever written and/or approve the completed post before it appears online..

Conclusion

For a professional writer, blogs posts are interesting and fun to write, and I have written them for many businesses in fields as varied as home construction, clinical trials, executive consulting, and marketing.

Contact me if you need help setting up and maintaining your blog content; that’s what I’m here for.

Blog Posts: Blah Versus Woohoo!

If you visit LinkedIn, you have probably seen many blah, generic blog posts automatically generated by agencies. And you’ve seen Woohoo! blog posts you can’t wait to read. What makes the difference?

  • Headline: The title of a Woohoo! post grabs you in a few short words.
  • Personality: When you talk to a bore, your whole attention is on escape. When you read a bore, the only difference is that escape is a lot easier. Woohoo! blogs connect you to the person and the team behind the company.
  • Uniqueness: If you search the internet for a blah post, you will find its exact twin (or triplet or quadruplet) at many sites. Blah posts are often massed produced by generic agencies for any company in that field. Wahoo! posts have company-specific content, including client testimonials and photos of actual projects.
  • Excitement: Even generic posts recognize a client problem and solve it. But “Woohoo!” blogs show that a company cares about the problem.

Why do people hire me to write their blog posts? Because I can deliver that “Woohoo!” According to one of my clients, posts for his company “have recently been noted as a ‘best practice’ in the…industry and are now being used as an example for others to follow.”

Yes, those blah, generic blog posts will pack your website with the keywords that search engines love (for the moment, anyway, until the next algorithm change). But when real people are searching for real solutions to real problems, they require headlines that grab, personalities with interest, uniqueness of content and the excitement of a meaningful connection.

Or do you want your clients to look for you? You need blog posts that make them shout “Woohoo!”

Sharon writes blog posts, success stories, website content that delivers the Woohoo! for small- to medium-sized companies across the nation. Contact her through LinkedIn or her website.