What will I write in my blog today, this week, this month? That question can freeze anyone, preventing them from ever beginning.If you are ready to write about insights from your business or career on LinkedIn or other social media, then you need content. You need to find the ideas you didn’t think you had.
Let’s say you sell security devices, specifically locks for both home and commercial customers. Your first blog post explains what you do. But then what? Here are ten ideas for writing new blog posts:
- Separate and compare. Write separate blogs on home locks and on commercial locks and explain the ways each type of lock is different (or the same)–maybe they are different because the doors, quality, amount of use, or styles are different. Each difference could itself become a separate blog post.
- Delve into the choices. We’ve now established that home locks have certain characteristics. What choices do those characteristics create and why would a homeowner choose one over the other? Ask the same question about commercial locks in another blog post.
- Describe how it works. What are the mechanics of locks? What makes a lock more or less likely to fail or be picked? What is the difference between locks that use keypads and those that use physical keys?
- Explain the evolution. Why did home locks end up looking/working the way they do? Why do commercial locks look/work the way the do? What decisions were made long ago that affect purchases today.
- Explain the trends. Is artificial intelligence affecting the way people secure their doors? Are new types of materials used to build doors or buildings affecting the materials for locks?
- Consider the worst. What happens if someone locks themselves out of or into a room or building? What is the correct response? What if a lock fails? Can and should locks be repaired?
- Enjoy the history. What types of locks were used on dungeons? Is Ali Baba’s “Open Sesame” the first Alexa-type lock? Where did the concept come from of a locked heart opening with a key?
- Interview a customer. Ask a customer: why they decided on a better/bigger/different lock; how did they choose their first lock; why did they come to your business for a lock; what do they want the lock to accomplish? Create a Q&A using a “virtual” customer to ask the questions customers should be asking.
- Provide 10 reasons. Rank locks from best to worst for certain tasks. List the reasons why someone should consider a new or different type of lock. List the top factors that contribute to lock failure and how to avoid them.
- Describe how to prepare for a buy. What information will a lock salesperson need about the home or business and how should the home or business owner decide whether to buy a lock from that salesperson or another?
These ten ways of finding ideas for a blog all involve sifting through information you already have but may not have realized your customers need. The ideas root deeper and deeper into very basic questions: what are locks, how are they used, and how do I know what lock to buy? But if you begin and end your posts by answering only those three questions, you are doing a disservice to yourself and your customers.
You can apply these ten categories of ideas to any business to create a year’s worth of blog posts. If you are having trouble finding ideas and writing an ongoing blog, please contact me through LinkedIn or at write at twriteplus.com.