So you thought your 5th grade English teacher was kidding when she said good grammar is important?
- Bad grammar can send your customers running from your emails or enewsletters. Recently, the founder and chairman of Identity Theft 911 gave consumers advice about how to detect (and avoid) online scams. One of his top clues to identify fake emails was the use of bad grammar. Because many online scammers and phishers are from outside the US, their grasp of English grammar is usually poor.
- Bad grammar can change what you meant to say into something entirely different. The US government once changed the taxes on all fruit and all trees by placing a comma in the wrong place–legislation meant only for “fruit trees” instead covered “fruit, trees.”
- Bad grammar signals unprofessional service, like a lemonade sign written in crayon. It might be charming in 8 year olds but not in grownups running a professional, reliable business that pays attention to details.
Online grammar checkers are worthless. If you aren’t confident in your grammar, contact TWP Marketing & Technical Communications to review and edit your marketing or technical writing. Make sure your message goes out the way you intended and encourages potential customers to buy.