I’ve occasionally run into business owners who object to hiring a freelance writer on ethical grounds. They find something dishonest in allowing someone else to write for them. They believe they should write their own website, blog posts, case studies, brochures and business letters because otherwise they are misrepresenting themselves.
Ethics are important to me, which is why I will not write anything that I know (or may suspect) to be false, misleading or harmful. How do I justify being a freelance or ghost writer on an ethical basis?
First, writing may not be among the business owner’s strengths. As a result, instead of offering content that clearly states the benefits and achievements of the company, the owner inadvertently slips into false, confusing, misleading or harmful statements through mistakes in word choice, grammar and organization. Everyone loses when bad writing leads to false information.
Second, an outside perspective is often valuable. Business owners may not know what to say to attract customers and differentiate themselves from the competition. Or they may know exactly what to say but not how to say it. Or they may emphasize obscure features of their products while ignoring real benefits their customers need to know about.
Third, a business owner can be a great communicator on many levels and still prefer to let someone else write his or her marketing materials. This is called “delegation” and it is something business owners do when they hire employees and professionals to work for them. No one considers it unethical to have a sales team, help desk, accountant or graphic designer on staff. Business owners could handle everything themselves, down to making their own gasoline from crude oil for the car they drive, but most business owners prefer to concentrate on their core business.
There is nothing about delegating business writing that somehow makes that choice less ethical than delegating any other business function: it can be done well and professionally or badly and amateurishly. I like to write well and professionally.
Professional writers are professionals for a reason. Years of experience and training, plus an instinct for the just right word, make us more efficient and more likely to achieve the business owner’s goals.
I work with a variety of B2B and B2C business owners and nonprofits, in every field from home renovation through clinical trial research and from executive coaching through organic farming. Contact me today and let’s talk.