Reason 1: We all write. Whether we call it blogging, tweeting, emailing, or “content,” it is still writing.
Reason 2: We can say some pretty awful things if we aren’t careful. We can misspell “vision” as “version” or “manager” as “manger” or misuse “compliment” when we mean “complement” or “they’re” when we mean “their”–which results in “Our corporate version inspires our mangers and compliments they’re strengths.”
Reason 3: We can undermine our own message. As I’ve mentioned before, some words weaken messages, including “can,” “simply,” “of course,” “approximately in the range of,” and “not.” If something is worth saying, it’s worth saying with conviction.
Reason 4: Customers deserve clarity, and businesses benefit from it. When customers must work to understand what a business is saying, they quickly give up. That means customers don’t find the solutions they need, and businesses don’t get the business they need.
Writing is important. For me, good writing is a passion. Let TWP Marketing & Technical Communications show you the way to clear, strong, accurate and passionate writing.