Q. I have great ideas for blog posts. But I have so many ideas that they are jumbled in my head. I’ve written them all down, tried to put them into logical groups, and then I start writing and my thoughts fly everywhere. How can I get organized enough to write something that sticks together and makes sense?
A. In some ways, this is a great problem to have: too many ideas. But your frustration in trying to organize your thoughts is common to a lot of writers. My third grade teacher would have said: “Make an outline!” However, I hated outlines then and I hate them now. Outlines are like chess plays; you have to think far ahead and before long you are trapped by your own strategy. Instead, I favor three more organic approaches to organize thoughts.
- The Rule of Three. Science has shown that most people remember no more than 7 new ideas at a time. I like to stay well under that number. In this approach to organization, you first explain that you will introduce three ideas about or arguments for/against a topic; then you spend at least one paragraph on each idea/argument; and finally you wrap up by quickly reviewing what you just said and why you said it. (See the end of this blog post for a sample conclusion.)
- The 10 Best. This approach is based on a single list–10 best lawn mowers or 8 worst excuses for not mowing the lawn or 5 ways to prevent lawn mower injuries. You start by explaining your criteria for the list, then devote no more than 2 sentences to each of the items. You may find that each item on your list later becomes a complete blog in its own right (“Why I Love My Rider Mower”), but right now you are simply listing. Your conclusion might briefly suggest how readers make their own decision or offer a statistic or conclusion of your own.
- How to. This approach to organization is chronological, first to last. You are explaining how to do something, so you need to present the steps in order. Begin with the most basic step: plug in the equipment, press the on button, gather your supplies–whatever genuinely comes first. Never assume. After you finish the how-to, use it yourself to perform each of the steps as written. If your hands start doing something that is not written down, you need to revise the how-to.
By choosing one of these three approaches, you can organize your random thoughts and make sure they stick close to a single topic. If you still feel that your writing is out of control, call in a professional. Contact TWP Marketing & Technical Communications. We’ll be happy to help.