If you visit LinkedIn, you have probably seen many blah, generic blog posts automatically generated by agencies. And you’ve seen Woohoo! blog posts you can’t wait to read. What makes the difference?
- Headline: The title of a Woohoo! post grabs you in a few short words.
- Personality: When you talk to a bore, your whole attention is on escape. When you read a bore, the only difference is that escape is a lot easier. Woohoo! blogs connect you to the person and the team behind the company.
- Uniqueness: If you search the internet for a blah post, you will find its exact twin (or triplet or quadruplet) at many sites. Blah posts are often massed produced by generic agencies for any company in that field. Wahoo! posts have company-specific content, including client testimonials and photos of actual projects.
- Excitement: Even generic posts recognize a client problem and solve it. But “Woohoo!” blogs show that a company cares about the problem.
Why do people hire me to write their blog posts? Because I can deliver that “Woohoo!” According to one of my clients, posts for his company “have recently been noted as a ‘best practice’ in the…industry and are now being used as an example for others to follow.”
Yes, those blah, generic blog posts will pack your website with the keywords that search engines love (for the moment, anyway, until the next algorithm change). But when real people are searching for real solutions to real problems, they require headlines that grab, personalities with interest, uniqueness of content and the excitement of a meaningful connection.
Or do you want your clients to look for you? You need blog posts that make them shout “Woohoo!”
Sharon writes blog posts, success stories, website content that delivers the Woohoo! for small- to medium-sized companies across the nation. Contact her through LinkedIn or her website.