What Is TWP Marketing & Technical Communications?

Confession here: Sometimes when I write this blog, I inadvertently omit the most important words people will search for. I must nudge myself to include “marketing writing” and “technical writing” in my blog posts; to mention that TWP Marketing & Technical Communications is the name of the company and that it is based in Peterborough, NH; and to mention my successes with website, newsletter, blog, brochure, user manual, proposal and report projects.

Part of the reason is that the information is obvious to me; I forget that anyone searching on line doesn’t know what I am a business writer. Part of the reason is that I become so enthusiastic about sharing information that I forget my own marketing drive behind the sharing. And part of the reason is simple oversight–coulda, shoulda, woulda.

I really ought to know better because that sort of mistake is one I regularly fix for my clients. So now it is time to fix it for me: TWP Marketing & Technical Communications, founded as a sole-proprietorship in 1999, provides copywriting and copyediting for small local businesses in New Hampshire and major corporations throughout the U.S. What makes TWP unique is the combination of technical writing and marketing writing expertise. Because I concentrate on writing, many marketing agencies, website developers and graphic designers rely on TWP to fill that technical/marketing writing gap in their services, whether for an entire website or one article. They know I’ve been around to handle their writing needs for 14 years, and I’ll be around for years to come.

With 25 years of experience and publication credits in a variety of industrial and business magazines and journals, I can truthfully say that at TWP our words means business.

And that’s what TWP is all about. Contact me today if you need a professional writer. I’m ready to help you.

 

Successful Writing: Five Common Traits

No matter what you are writing–whether it’s a blog post or a letter home, a multimillion dollar response to a proposal or a testimonial for a friend–all successful writing obeys these five basic rules:

  1. It is written for an audience and as specific an audience as possible. Only diaries and confessions are written solely for the benefit of the writer.
  2. It conforms to standard English so that no one has to decipher it to understand it. An exception is made here for fiction writers and lawyers.
  3. It has a purpose (for example, to entertain, educate, inform or intrigue), and it keeps to that purpose. It doesn’t ramble.
  4. It follows a structure, whether alphabetical, chronological, front to back, top to bottom or some other logical progression.
  5. It relies mainly on verbs and nouns, not adjectives and adverbs. That is, instead of phrases like “we are the world’s greatest company,” successful writing provides details (“we’ve won 20 industry awards”) that demonstrate greatness.

Successful writing is defined by its ability to communicate to others what the writer intended to communicate and perhaps more.

If your proposals, website and other marketing collateral are falling short of success, contact TWP Marketing & Technical Communications. We’re based in New Hampshire but our writing has brought us clients from throughout the US and around the globe.

Marketing Audit: Reaching the Right Customers in the Right Way

In a constantly changing marketplace, marketing content can easily get out of synch with reality: your products and services, customers, mission and reach may be quite different now than 10, 5 or even 2 years ago.

When I first started my sole proprietorship in New Hampshire, I thought I would be writing user manuals full time for software development companies. I still write user manuals, but now my main business is marketing writing. My marketplace has also expanded to both technical and nontechnical companies, including a manufacturer in Texas, a university in Massachusetts, a resume writer in Atlanta and a management consultant in New Hampshire.

Has your business also shifted? The only way to be sure you’re reaching the right customers in the right way is to conduct a marketing communications audit.

I recently conducted such an audit for a company considering an upgrade to their website. Among other problems I found inconsistent information on the website pages and related downloads; grammatical and spelling errors, clearly introduced when someone made quick fixes; listings for products that no longer exist; and links to Facebook and Twitter accounts that had been abandoned long ago. On one page, three identical links called up three entirely different pages.

Problems like these with marketing content, whether website, brochure, success story, blog or newsletter, arise naturally as a company tries to keep pace with changes to their customers, products and services. In a marketing communications audit, I examine your marketing content, page by page, with a fresh eye for inconsistencies and opportunities (what could you be saying that you haven’t said?). Then I produce a report that details problems and oversights and what you can do to make sure your customers receive a correct, consistent, clear and compelling marketing message.

If you haven’t examined your marketing content in a long while, a marketing communications audit is a cost-effective way to make sure your message connects with the right customers in the right way. Contact me today for more information.

Business in New Hampshire

Until I moved to New Hampshire in 1999 and started my own business (TWP Marketing & Technical Communciations), I lived in New Jersey, which has quite a different business environment. Everyone talks faster about everything, everyone is always headed somewhere else and boundaries are carefully maintained. I like the slower New Hampshire style, the willingness to settle down and settle in and the infinite variety of connections: the stranger you meet on a hike today becomes your client tomorrow and your vendor next week and a fellow board member on your favorite charity the week after that. Everyone is welcome to join in the community; everyone is wanted and needed.

NHBusinessBlog will discuss many different business issues, including marketing, health and education–the issues that affect us all day-by-day as business owners and members of the New Hampshire community.