The Who, How, & When of Hiring a Freelance Writer

As a freelance marketing and technical writer, I find that people are sometimes confused and daunted by the who, how, and when of hiring a freelancer. Here is a little information to help with the decision to hire a professional freelance writer.

The Who: How to Recognize a Professional Freelance Writer

A professional freelance writer is not anyone with a liberal arts degree. In fact, many marketing writers and technical writers have degrees in exactly those subjects. A professional freelance writer is also not a laid-off marketing or technical writer who is between jobs. You want someone who will be around for your entire project and for your next project a year from now–not someone who will abandon you for the first full-time employment offer.

So a professional freelance writer:

  • Has a degree in marketing or technical writing and/or years of experience
  • Can provide you with a portfolio of completed freelance projects
  • Is committed to being a freelancer.

The How: How to Work with a Professional Freelance Writer

Successful freelance writers have multiple clients and aim to give all of them stellar work on time and on budget–including you.

You deserve a professional freelance writer who is honest about working with:

  • Your deadlines
  • Your budget
  • Your review process
  • Your feedback.

But you need to be honest about your deadline, budget, review process, and desires before the project begins. The better you know what you want, the better and faster the writer can provide it.

Every professional freelance writer deserves to receive:

  • Reasonable expectations from you–a writer’s magic wand and mind reading abilities are extremely limited
  • Clear communication from you–which may mean limiting the number of reviewers, since review by committee always leads to chaos
  • On-time payment of every invoice.

The When: Benefits of a Professional Freelance Writer

The four main reasons business owners consider a freelance writer are (a) lack of time, (b) lack or confusion of ideas, (c) limited resources (they don’t have the budget or work to justify a full-time hire), and (d) some level of sheer panic over the task.

That’s the time to use a professional freelance writer.

A professional freelance writer relieves you of a task that is not in your primary skill set; helps spark and focus your ideas; is available exactly when needed and for no longer; and takes responsibility for a writing project that has become onerous rather than fun and exciting.

Conclusion

I hope that clears up the who, what, and when of freelance marketing and technical writing. If you need an experienced and dedicated professional freelance writer, please contact TWP Marketing & Technical Communications. I work with businesses and projects of every size from sole proprietors to corporations and from single blog posts to entire websites. Contact me today at write [at] twriteplus.com.

Complicated Writing: What Is It/How to Avoid It

Suppose you enter a store to check out a product you’re interested in, and two salespeople approach you.

One says, “The state-of-the-art functionality of this superior, innovative product is enhanced by the unique proactive multi-tasking bidirectional aspect of the user interface element, our company’s proprietary MTBDUI.”

The other says, “Would you like me to show you the on switch?”

Which salesperson would you buy from?

Yet many websites, blogs and brochures mimic the first sales person when, face-to-face, no one would approach a customer that way. Multi-syllable words (3 syllables or more) in long sentences (over 24 words) are at the heart of complicated writing. Add to that the latest jargon and acronyms with a tendency to drop prepositions and even the most educated readers struggle to understand a company’s message.

Customers are interested in your company, but first they want to know how you will solve their immediate problem. Complicated writing embraces adjectives like “state-of-the-art” and “precisely engineered” without ever giving specifics. It goes on and on about the company’s unique products and features, its outstanding customer services and innovative founders, without ever answering the universal customer question, “What’s in it for me?”

Complicated writing is mired in jargon and acronyms. How could anyone participate in “a proactive customer engagement communication activation process (CECAP)”? But it is definitely possible for customers to understand that you “appreciate their comments”–if that’s what you mean–in direct, everyday language.

Complicated writing leaves a company with nothing to boast about except its vocabulary and its ability to generate jargon and acronyms at a moment’s notice. Clear writing, on the other hand, builds relationships with customers.

For clear writing that is accurate, concise and passionate–for writing that makes even the most complicated content approachable–please contact TWP Marketing & Technical Communications.

Freelance Writing: Why I Write

From the moment I could hold a pen, I started writing–before I could spell a word, I scribbled. At first, the lure was tactile: the smooth flow of ink on paper, the thought that someday my ideas might be enshrined forever and ever on that clean white sheet.

As time went on, another factor entered into my love of writing: communication. Here was a way I could say what I wanted to say, in the exact words and with the exact feelings that were so hard to find at a moment’s notice. Writing gave me the time and freedom to say what needed to be said. Unfortunately, it those days, my writing hero was Charles Dickens, and it took me a while to learn that clear communication required–well, clear writing: short, exact words; short sentences; crisp pacing.

Finally, I discovered that the ability to communicate clearly in writing held value for other business owners in other industries. They valued good writing for its ability to connect them with their customers; but they were inventors, builders, thinkers, managers and sellers, not writers. They needed my skill.

After 20+ years working for technical companies and technical publications, I moved to New Hampshire and became a freelance writer, branching out to help not only my old employers but companies in the retail, construction, service, financial, energy, medical and green industries.

As a freelance writer, I help businesses reach their customers and help customers find the solutions they need. My writing grows businesses, connects individuals and solves problems. What more could I want?