A customer walks into your company and is greeted by two sales people.
Sales person A says, “We offer quality custom parts, specialized design, and professional project management services that provide dependable product solutions to meet customer needs. From simple products to complex cross-functional projects involving a variety of materials, functions and teams, we deliver quality products, on-time, backed by world class customer service and support.”
Sales person B says, “How may I help you?”
Which sales person do you think the customer will relate to?
Yet, website after website, brochure after brochure, success story after success story, and newsletter after newsletter sound like they were written by sales person A. The marketing content overwhelms (or underwhelms) the customer with long lists of vague claims that could apply to any industry from space station manufacturing to organic farming. The customer, in effect, doesn’t exist.
At TWP, we answer your customer’s most important question: “How will you help me?” Our solution-driven content differentiates your company from the competition and converts inquiries into sales. For marketing and technical writing that connects with customers, contact TWP today.