Before you start writing any marketing copy, whether a blog, newsletter, website, success story, proposal or article, you should know the answers to these four questions:
1. What does your customer want? Your marketing copy must provide a solution for the customer’s problem. You have to know the problem, be able to solve it, want to solve it and know how to communicate all that to the customer.
2. Where do your customers hang out? Do they search the web or newspapers? Are they more likely to read an article in a magazine or a story on your blog?
3. How much time are you prepared to spend? A regular newsletter or blog takes time; so does tweeting and maintaining a Facebook presence. Do you have the resources?
4. What is your deadline? A website or proposal that is four years in the finishing is four years overdue. Your marketing copy can’t start working for you until it reaches your customers.
If you are having trouble defining and reaching your audience or finding the resources and time to complete writing projects, contact me. At TWP Marketing & Technical Communications, our words mean business.