Are you searching for a way to say what you want to say? Or are ideas crowding into your mind and fighting for primacy? Or do you have no idea what you should write about?
All of those problems are forms of writer’s block.
Here are four techniques that should help you regardless of the type and cause of your writer’s block:
- Talk. Pull out a chair. Pretend your best customer, the one you feel most relaxed with, is sitting in the chair and asks a question. Talk to the customer. Transcribe exactly the words that come from your mouth.
- Make a drawing. Either diagram what you intend to say or just doodle. If you are struggling for ideas, the act of drawing frees up the creative part of your brain. If you are overwhelmed by your ideas, a drawing shows you their logical progression from top to bottom, left to right, first to last or big to small.
- List all your ideas. Once the ideas are listed, see if they fall into natural groups or overlap each other. Concentrate on one group at a time and ignore all the others. You don’t have to jam every idea into one brochure, blog, newsletter, web page, or chapter. There will always be another opportunity to write.
- Start writing about anything. Don’t worry about grammar, spelling, flow or even relevance. Hold off on editing until after you finish writing. I guarantee that the last sentence you write will capture a golden idea.
If none of these techniques conquer your writer’s block, consider hiring a professional writer. Your marketing and technical content can’t start working for you until your customers receive it. How long do you want to wait for that moment of inspiration?
Contact TWP Marketing & Technical Communications and we’ll make sure your words mean business.