What Makes a Great Blog Post?

I like writing blogs. I write them for businesses and nonprofits as well as for my own business, TWP Marketing & Technical Communications. Some of my blogs have been picked up by industry organizations, tweeted about and discussed on LinkedIn; some of them have led to requests to become a guest blogger or to contribute articles to print and online magazines. Here is my take on what makes a great blog post:

  1. It contains information that the reader is interested in, and it gives details. The reader comes away feeling that he or she has learned something.
  2. It is short.
  3. It doesn’t take itself too seriously. Every so often, the blog writer pokes fun at himself or herself or turns an industry cliché on its head.
  4. It has a recognizable and consistent voice. When I write blogs for other businesses, I make sure that I’ve heard the business owner’s voice and that I can translate it into writing.
  5. It appears regularly. If your last post went up two years ago, either take down the blog or find a way to post at least twice a month. Writing a blog more than once a week is very difficult; if you tried that and failed, try again with a lighter schedule.

Blogging has many advantages and works well with your other marketing efforts. You can mention your blog in your newsletter; tweet about it; list it on your business card; and so on. Contact me if you need help; that’s what I’m here for.