Words are such powerful, flexible, rich tools for building a link between one person and another. You need millions of dollars, thousands of people, and expensive materials to build a bridge: you need three words to say “I can help.”
I work as a marketing and technical writer because I am passionate about people communicating with people. I want customers to understand where they can find a solution for their problem, whether a reputable building contractor or an expert in regulatory compliance. And, bottom line, I love writing.
I write and edit website content, blogs, newsletters, success stories (case studies), and every type of marketing content for technical and nontechnical companies of vastly different sizes and in vastly different industries. My clients include the MIT School of Science and sole proprietors; Microspec, who needed a website devoted to medical tubing, and resume writers who need proofreading; companies in my hometown of Peterborough, New Hampshire, and companies across the United States, including New Jersey, Ohio, Texas, and Georgia.
Here are three rules of marketing and technical writing that I never break:
- Tell the truth. What use is communicating if you are breaking trust immediately by telling lies?
- Keep it simple. It is always possible to find the words to explain something so that someone else understands. Communication is not a contest on who knows the biggest words or the hardest way to explain things.
- Find the story. People like stories. If you want to communicate, you need to keep your audience engaged.
All of the people I work for are skilled in their area of expertise. After more than 20 years of experience in Fortune 500 companies and as a freelancer, my area of expertise is clear. I write. Copy writing involves research, interviewing business owners and their customers, editing, proofreading, and rewriting–and I love every minute of it.
Whenever you find yourself struggling to say what you need to say, please remember TWP Marketing & Technical Communications. I have the words: I can help.