Successful websites are constantly evolving: new pages, new blog posts, new success stories. But that new content opens the door to errors and inconsistencies. I have reviewed many websites and always discovered at least some of these 5 problems:
- Links that go nowhere. Of all the content that changes on a website, active links are the most likely to go wrong. The link was entered wrong to begin with or the page being linked to no longer exists. Links should be checked often.
- Inconsistencies in content from page to page. Whether the inconsistency involves serial commas (comma before the “and”) appearing and disappearing or variations in product and service names and prices, pages written at different times seldom match up. When any page is added, updated or deleted, then the entire website should be reviewed for inconsistencies in content.
- Changes in mission. As your business progresses, you may find that the products and services your customers demand differ from the products and services you originally wrote about. Newly important information may be buried on secondary pages or may not appear at all. You need to periodically review and rewrite your to highlight the products and services your customers want most.
- Errors of spelling and grammar. Your original website may have been letter-perfect but chances are several people have had their hands on it since then. In addition, you may know your website so well that you fail to see mistakes, reading what you think should be there rather than what is. Typos happen. Make sure they don’t happen on your site.
- Abandoned pages. You may have started your website with great intentions to write a blog post every week and a news item every month, but now the dates on the posts and news are two years old. The staff you praised on your “About Us” page no longer works for the company. The product you introduced has been replaced twice over. Those abandoned pages are better off removed than standing as a constant reminder to you and your customers about your lack of follow-through.
TWP Marketing & Technical Communications offers cost-effect reviews of websites, providing a fresh eye to seek out problems with links, inconsistent content, mission, spelling, grammar and abandoned pages. Contact us today.